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Healthcare Lead Generation
The objective for Kugler Vision was to generate leads and increase brand awareness using local radio. There are two distinct target audiences for this practice, and the media buy needed to target each with specific messaging.
Once the budget was determined, a media plan was developed to reach both audiences with enough frequency to have an impact and drive them to the Kugler Vision website. Fifteen, thirty and sixty second spots were used to build frequency and position Dr. Kugler as the expert for vision problems. Sponsorships were also used, where appropriate, along with testimonials. Streaming was later added to the mix as another way to reach the audience.
A significant number of patients have called for appointments based on radio ads and the cost per lead is exceeding goals.
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Insurance Lead Generation
Mutual of Omaha wanted to provide their agents across the U.S. with qualified, cost-effective direct mail leads for three different products on a monthly basis.
After analyzing the customer database and determining the profiles for each product, prospect audiences with the highest propensity to respond were selected for mailing. Creative packages were developed for each product. Prospect mailings are mailed monthly based on the agent geography provided by the company.
These campaigns have delivered many leads to each agent every month, resulting in new policies and making this a profitable program for the company.
