Strategic Planning
Strategic planning provides an organization with a game plan or road map to achieve specific goals and objectives. There is no such thing as a one size fits all approach to marketing. Each plan must be customized to the company’s situation and requirements. At Duryea Strategic Marketing, we learn what is at the very core of your brand and build an optimized strategy around that idea.
Data Analytics & Reporting
Perhaps no area of marketing is more important today than data analytics. Sure, you want to know basic demographic information – like where your customer lives, their income range, education and other important factors. But you need more. What are the hot buttons that make this customer buy? Where do they get most of their information? What messages are welcomed and which ones are a turn off? Duryea Strategic Marketing will help answer these questions and more.
Creative Development
How you look says a lot about who you are. Duryea Strategic Marketing has established working relationships with the best designers in the business. DSM will ensure that every project has the perfect look for your business, conveys the right message to your customers and drives the response you are trying to achieve.
Media Buying
Whether you’re looking for a local, regional or national audience, Duryea Strategic Marketing will take the guesswork out of your media buy and make sure you are reaching the right people while getting the most value for your money. We are experienced negotiators who regularly bring “bonus” placements to our clients, extending their advertising dollar and boosting their audience.
Print Production
Regardless of the size or specifics of your projects Duryea Strategic Marketing can help. We work with a variety of printers to make every project innovative, on time and on budget.
Social Media
Social media is becoming increasingly important to all businesses, including yours. It has become an important tool for companies to craft their image and reach new customers. Let Duryea Strategic Marketing work to position you as a leader in your industry and keep your name and products in the forefront of the minds of a new generation of customers.
Event Marketing
Events allow your company to make a bold statement of its brand with an exclamation point that attendees will long remember. Events can be educational, entertaining, informative – or just plain fun. From the invitation to the event itself and all the way through the Thank You letters, your brand is constantly in front of your customers and potential customers. Let us help you use events to create awareness, drive traffic, increase top line sales and build repeat business. And remember, events are always trackable to maximize your return on investment.